Did you know that marketers sent over 838 billion emails last year? According to Marketing Sherpa, 60% of marketers believe email marketing produces one of the best returns on investment.
With all of the startling statistics and cost efficiency of email marketing, businesses often times don’t put the necessary time and effort into this essential form of online marketing.
We have provided 4 unforgettable tips for email marketing success that any business owner or marketing manager can implement for their company.
1. Create a Schedule:
There is no denying that email marketing is extremely time consuming which means that you must be organized. Each month, a calendar should be created which outlines the dates that you will be sending out the emails and the topics for the various promotions.
If you are a retailer, having promotions in place during Black Friday and Cyber Monday is a no-brainer. It is important to think ahead of time so you can be prepared, look at past data, and make decisions that will pay off for your company.
2. Provide Useful Content:
Is there anything worse than receiving numerous emails with the same topic and the same content numerous times per month? Make sure that the content will be informative to the reader. Make sure to include company updates, specials and promotions along with industry tips. By creating different types of messaging with powerful content, you will see a higher open rate percentage and more clicks to your website.
