Too often, marketers and business owners rely on blogs as their sole means of content creation. In actuality, it’s important to create and distribute several forms of content to engage your audience at each stage of the marketing funnel. Video content marketing, SlideShare, and other kinds of visuals are among the most effective ways you can enhance your audience’s experience.
Video presents one of the greatest opportunities for content marketers seeking to gain visibility, increase engagement, and generate sales. eMarketer estimates that the number of online-video viewers in the US will increase by 22 million, reaching 204.6 million by 2017. In addition, in December 2013, 80 percent of the US population viewed video content—accounting for over 50 billion video views. In order to properly incorporate video into yourcontent marketing strategy, it’s essential that your business properly measure its campaigns from the start.
Here are the four video content marketing metrics that matter most:
4 Types of Video Marketing Metrics That Will Make You a Better Marketer
