According to St. Joseph’s University, a sign of a good leader is his or her ability to keep a positive group dynamic. Leaders must learn to identify issues, assess situations and above all keep group emotions in check.
There are a couple of things that consistently top the list when it comes to being a great marketing leader. According to The CMO Manifesto by John Ellett, there are essentially 12 best practices. Another thought leader, Ashley Friedlein from eConsultancy, recently published an update to his Modern Marketing Manifesto, which also happens to have 12 points. This manifesto has a slight digital marketing bias but is quite compatible with John Ellett’s point of view.
Condensed and put into a fairly succinct summation of the 2 manifestos byGerardo A Dada, here are the top 4 traits of successful marketing leaders in no specific order:
