Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already.
The benefits of creating a content marketing strategy with small teams are apparent across multiple KPIs. For example: many startups are a key part of their local business ecosystem. Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects, and this is especially the case with millennial audiences. Digital enterprises also see a huge ROI from content marketing: sites that use content marketing tactics receive 8X higher traffic year-over-year than when they don’t, and conversions for these sites are 6X higher…
