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“In the new world of brand journalism, everyone needs to re-evaluate their place in the content ecosystem. Marketers have to think like journalists. Journalists have to understand marketers. And publishers have to bring everyone together. These are not small tasks,” writes Theresa Cramer, editor of EContent magazine, in the introduction to Inside Content Marketing (Plexus Books, May 2016). Like many other books about content marketing, Cramer’s looks at what it takes to be a great content marketer–from strategy to measurement. It offers a tremendous amount of useful information to help businesses of any size leverage content to connect with customers.
However, one thing that definitely sets Inside Content Marketing apart is that it offers significant insights into the importance of building a successful content marketing team and offers valuable tips on how to effectively staff up for content marketing success. So often we spend our time talking about tools, metrics, and strategy, forgetting about the human element. And given that the goal of content marketing is to make genuine connections with people… people may be the most important piece of the content marketing puzzle…
