Maybe you retweet a couple of things a week when you have time to log in for a few, or perhaps you’re even making time daily to engage influencers. You’re really ahead of the vast majority of your peers if you’re using Twitter to promote your content. But unless your Twitter is a massive powerhouse of engagements and link clicks, you have a ton of room to improve!
One year ago, I decided to make a concerted effort to improve my Twitter strategy.
A huge part of this meant using Twitter Analytics much in the same way we use web analytics – to reveal valuable insights that drive improved performance in future…
