Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns. Image by s3aphotography via Flickr.
We’ve all been there.
Your marketing campaign is ready to launch, your landing page is up and your sales funnel is locked down tight. You’ve got everything you need, minus one thing: customers.
But, ah, you’re in luck. A smart marketer like you has in their possession what is still the most valuable resource in the world of online marketing: an email list.
You compose a “come on over” message, drop in one or two images, proofread it, click send and then… nothing.
Well, maybe not nothing, but definitely less than you were hoping.
With average email open-rates hovering just around 28% and click-through rates at a measly 4.3%, these are lean times.
But what if you could write emails that get twice the average open rate, and four times the average CTR?
Sound crazy?
Here’s a screenshot of my last five blog email blasts:
4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates
