Mastering Twitter as a marketing strategy is one thing; learning to read and use Twitter analytics is another. While some small business owners are comfortable with the former, many still shy away from the latter, perhaps out of intimidation or lack of understanding.
Twitter analytics help you improve your social media strategy. They tell you what updates are getting shared, and which links people are clicking on. With that information you can optimize your tweets to get more shares, likes, clicks, and responses.
Step 1: Decide on Objectives
Being on social media just for the sake of being there won’t do your business any good. Instead, decide on your reason for being there as well as what you hope to achieve.
