Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally.
Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.
Therefore, the only way to successfully build a business case that will catch the attention of your organization’s leadership, is to be able to communicate and calculate the ROI of content marketing.
The way to calculate content marketing ROI will vary for each organization, but the initial process for gathering the information to do so and building a strong business case is the same across the board…
4 Steps To Building The Content Marketing Business Case
