This morning I marked three emails as spam and unsubscribed from another two. Then I started to approve a lead nurturing program for our prospects that looked identical to the emails I had just marked as spam…
“The definition of insanity is sending the same spam as other marketers and expecting different results.” – Albert Einstein, marketer
As marketers, it’s easy to turn up our nose at other marketers who send thoughtless emails, but we need to stay alert and make sure we’re not being lazy and becoming spammers ourselves. Lead nurturing is like cooking: done right, you delight your audience with the right food delivered at just the right time. Done wrong? Well, it’s spam and eggs…
