One of the biggest challenges for small businesses and startups is getting the word out about their products and business to acquire new customers and build your business brand. Having a website is not going to magically generate sales.
Couple that with the fact that businesses online face even tougher challenges and significant disadvantages with the advent of search engine optimization (SEO), search engine marketing and social media marketing. Competitors have established themselves and may have larger marketing budgets than your business does. Time and finances can get stretched beyond budgets very quickly trying to catch up.
