There’s no question that the pace of social media can be overwhelming, and marketers may sometimes feel that finding the right social content and leveraging it for strategic use can feel impractical and hopeless.
It doesn’t have to be difficult, though. In the instantaneous era of Twitter and Instagram, users are doing much of our work for us. Eighty percent of all online content is created by users, and what’s more, user-generated content is fifty percent more trusted than any other media on the web. In layman’s’ terms: consumers would much rather eat at a local restaurant with 5-star Yelp reviews or visible Facebook check-ins from their friends than a new joint down the street that’s relatively unknown to their social circle, even if the latter has a strong marketing campaign behind it…
4 Simple Steps To Harness the Power of User Generated Content [Sponsored]
