Email marketing is a crapshoot.
You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you’re forced to guess about what to say and when to send.
But what if you flipped the paradigm by sending email as a result of behavior? Instead of begging uninterested users to take action, you’re moving already-interested people through a buying cycle.
Promotional email isn’t dead, but data-driven behavioral email is proving to be more effective. In this new world of email marketing, personalization, dynamic segmentation and data reign supreme…
