When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever buy things through mail,” “Big businesses don’t do that anymore,” and “But isn’t email more popular?”
It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by web technologies in many ways. Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses!) from prospects.
Related: 6 Reasons Customers Aren’t Opening Your Emails (Infographic)
Rest assured that direct mail isn’t going anywhere anytime soon. To prove it, here are four reasons why you should use direct mail in place of email to get the best results.
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
