You may already know that the reality of effective content marketing is that it takes time. But what you may not realize is that there are things that you can do in the short-term that will drive more traffic, more leads, and more business until your content starts to kick in.
That period where you keep your head down doing the work without getting a lot of immediate results is what some in our industry have called the “slog.” It started with Scott Clark at Buzzmaven. ThenRAND FISHKIN
held a whiteboard Friday on “surviving the SEO slog.”…
