Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust?
If you have a blog, these are the questions you must be asking yourself. You need to ask these questions, because not every blog is successful. In fact, most blogs fail. Very few businesses, can step back, take a good hard look at their blogs and feel proud about the returns they are bringing to the table.
(To learn how to find out if your blog is converting, click here)
This usually happens because they are not going about their blogging efforts in the right manner. They are ignoring best practices, making mistakes and are generally clueless about these mistakes. If you want your blog to play a huge role in engaging both potential and exiting customers, you need to keep a few steps in mind.
These steps will help you avoid the pitfalls that take a blog down:
1. Make Your Ideas Solutions Driven
The best blog posts are a result of great ideation. You need the right ideas to keep coming up with the best topics for your blog posts. The question is “Are you coming up with the right content ideas?” There is a process that needs to be followed for the same, and its core focus must be on coming up with solutions driven content.
