Social media marketing is the beckoning and shiny new toy.
It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche.
It happened because the intersection of technologies such as cheap high speed internet, low cost hard disk storage and software that made using social network platforms as easy as writing a Microsoft “Word” document became aligned at the same time.