Since the Internet’s infancy, customers have been gaining power and control over the purchasing process. Armed with unprecedented amounts of information and enabled with new digital technologies, they’ve experienced a giddy generation of greater control. For marketers, this changed everything. Instead of calling the shots, they found themselves dodging bullets.
But there’s a major shift underway. Even as customers continue to exert unprecedented control of purchasing decisions, power is swinging back toward marketers, with a nudge from technology and analytics that play a new and larger role in the middle…
4 Marketing Analytics Trends That Are Shifting Power Back To Brands
