Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes tocontent marketing. Are you sure that you are doing enough to stand out from the increasing competition? The steps below will help keep you on your game when it comes to content marketing.
1. Quality vs. quantity.
First and foremost, understand that quality content is far more important than quantity. Far too often, many entrepreneurs and small business owners fall into the trap of believing that if they just churn out enough content, it will be enough to drive exposure and awareness. In the early days of the Internet, a strategy of churning out mindless content chock-full of keywords was sufficient…
