The B2B eCommerce industry is booming. At $780 billion, the B2B eCommerce market is worth more than double that of the B2C market in the US, where it currently represents 9.3% of all B2B sales. Forrester has predicted that this phenomenon will spread to a global level by 2020, with B2B ecommerce accounting for $6.7 trillion in trade worldwide, compared to $3.2 trillion for B2C.
As the industry continues to evolve and mature, with more investment pouring in by the day, it has undergone some significant changes. Manufacturers, distributors, and B2B customers are all shaping the B2B eCommerce ecosystem in diverse and interesting ways. In this post, we’re going to look at four key areas that are experiencing growth, and how they’re affecting the broader industry as a whole…
