If you’re anything like me, you’ve probably noticed the increase in feminist advertising lately.
Pioneering this trend all the way back in 2004 was Dove, with their “Campaign for Real Beauty”, spearheaded by the now-famous “Evolution” video showing a model transforming from real person to billboard beauty.
The company achieved sales of $4 billion last year, compared to $2.5 billion in the opening year of the campaign. And their revenue continues to grow at an increase of 25% each year…
