One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. This allows you to offer each of your website’s visitors a unique experience that will encourage them to spend more time on your site, trust your brand, and make more purchases. Visitors should feel like they benefit from spending time on your website. Providing relevant and personalized content is the key to achieving this. Without relevant content, potential customers may abandon their buyer’s journey and take their business to another website with content that is better tailored to their needs, which is something no company wants to see happen.
According to HubSpot, 74 percent of online consumers get frustrated with websites when content appears that has nothing to do with their interests. After analyzing data from more than 93,000 calls-to-action (CTAs) over the course of a year, HubSpot found that personalized CTAs had a 43 percent higher view-to-submission rate than CTAs that were the same for every visitor…
