he average commute in the Greater Toronto Area is more than 65 minutes.
That’s 65 minutes one way. 11 hours per week. 520 hours per year.
It’s the longest in Canada, where work commutes are a much lower 25 minutes on average. Pity those poor folks living outside the GTA. They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts.
If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing?
It’s easy to do with all the good marketing podcasts available these days. Here are 4 of my favourite essential marketing podcasts (plus a bonus “just for fun” podcast for Fridays).
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1: Public Relations and Communications: For Immediate Release
For Immediate Release: The Hobson and Holtz Report is a weekly podcast hosted by Neville Hobson and Shel Holtz. They’re a pair of communications pros with a broad geographic perspective: Hobson is based in England, Holtz lives in California. Michael Netzley also weighs in from Singapore every week with the Asia Report.
FIR recently evolved from a single show into a podcast network. Other shows listed on the network include:
