A/B testing has become a path to innovation for Formstack. From button colors to form length, if it’s testable, we’ve probably tried it. We’re continually discovering new ways to increase conversion rates, both for our own company and for our customers.
Why? Because small changes can make a big difference in marketing. A few minor modifications to design, messaging, or timing can lead to major gains in conversions. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects…
