This article is adapted from our recent webinar with KISSmetrics. Watch the video presentation here and check out the slides here.
“Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.”
That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important.
Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All of it can be data-driven which is a radical improvement over time-based autoresponders. Additionally, dynamic segmentation allows SaaS businesses to completely automate onboarding without worrying if users will end up with irrelevant emails in their inbox.
