Everybody is raving about content marketing but research, released annually,by Content Marketing Institute (CMI) and MarketingProfs is showing a consistent drop in the effectiveness of content marketing for B2B companies every year.
Content marketing is no doubt effective, but some companies just can’t seem to make it work for them.
Here are four ways to instantly boost the ROI of your content efforts:
4 Creative Ways to Instantly Boost the ROI of Your Content Marketing Efforts