It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new users will get frustrated or bored and never come back.
In user onboarding, good copywriting should:
- Build enthusiasm
- Relieve common user anxieties
- Tell users why
- Reflect your mission
Build Enthusiasm
As we’ve mentioned before, your new user onboarding process should not be about your product, but rather about your user. Something in their life just got easier, faster, or more productive. And this is your opportunity to communicate that to them…
