Video games played a large role in my adolescence. My mom was a huge Tetris fan and carried a Game Boy in her purse. My sisters and I would take turns playing Super Mario World on our SNES. I was so desperate to get a GameCube that I traded in a karaoke machine for extra funds to buy one. It was the immersive stories, the fun challenges, and the thrill of being transported to different worlds that kept me enthralled. I’m pretty sure most people my age enjoyed video games for the same reasons I did.
Video games aren’t just for kids, though. I still enjoy shooting zombies in Left 4 Dead 2 and collecting fossils in Animal Crossing. But they also go beyond entertainment. Now that video games have evolved, there’s so much to learn from them. We can use a lot of the gameplay and storytelling techniques that make video games so popular in our content marketing as well…