Whether you’re just getting started with a content marketing initiative, or have been practicing the art for years, you’re bound to hit a few bumps along the way. Not only are all of the challenges present that occur with all initiatives, like budget and staff, but there are also the challenges of encouraging adoption of a non-traditional method of marketing.
Last year, Curata surveyed over 500 marketing professionals and published the results in the 2014 Content Marketing Tactics Planner. These 500 professionals gave insight into their biggest challenges with content marketing, these included the following (in order of importance): limited staff, limited budget, creating enough content on a regular basis, finding the best sources to create amazing content, organizational culture, measuring impact of content, and promoting content.
Curata’s findings are quite telling in many ways. First, it sheds a light on to the importance of monetary resources available. Second, as Curata astutely points out, content measurement and promotion are on the bottom of the list. This is a big, big problem.
