One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications.
Doing so makes your page significantly more appealing to your audience and improves user experience. This translates to more visitors who interact with and share your content, which then appears in their activity streams and is more virally discoverable. Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales…
