10 Big 2015 Content Marketing Predictions
As we enter 2015, content marketing moves beyond a strategy to supplement your marketing to an integral part of your business plans and operation.
10 Big 2015 content marketing predictions
Here are the 10 big 2015 content marketing predictions and related tactics you need to get your business on track to succeed. (BTW—Here’s what we’re predicting for social media in 2015.)
1. Increased focus on the content marketing basics.
While not sexy and a key point in 2014, an emphasis on content marketing basics will continue into 2015 since companies have to move from talking about content marketing to incorporating it into their overall business plans.
This translates to having a documented content marketing strategy that includes well-defined target audience, core content marketing offering, and effective content distribution.
