In my role as an Account Manager at a TopRank Marketing, I work directly with brand marketing teams to strategize and execute on digital marketing initiatives for a wide variety of KPIs: website traffic, leads, social engagement, brand awareness, ecommerce sales, etc.
In my earlier agency days, I believed that if we delivered results, on time and on budget, that the data would speak for itself. Executives would see how many pageviews we accrued, or the number of leads from the website and immediately see the value of our work. However, as I became more experienced, I started to understand the necessity of translating success into insights that brand marketing teams could quickly pass up the ladder…
3 Ways to Turn Marketing KPI Successes into Wins for Executives
