Online marketing is a complex and competitive landscape.
Gone are the opportunities to easily drive quality free traffic or to buy traffic for nickels and dimes and monetize it for dollars. It is still possible to make a healthy return on your online marketing spend, but it requires a much more precise and disciplined approach.
In the book The Smarter Startup, I described a three-step optimization model for potentially driving considerably higher returns on your online marketing ad spend.
By paying attention to a few important details, it is possible to improve your ad spend returns by 500 percent, compared to what many small business and startups are doing currently. To demonstrate how you can do so, let’s walk through each of the steps:
3 Ways To Supercharge Online Marketing Returns
