Back in the day, marketing was pretty simple. You created a mass marketing campaign that captured your target audiences’ attention, told them about your product or service, and enticed them with a call to action. Of course it was never that simple, but compared to today’s marketing responsibilities, that model of marketing was like smacking that red “easy” button from Staples.
For many reasons, marketing today is hyper complex. Whether you’re introducing a new content strategy, new technology roll-out, new focus on revenue or new data-driven culture, marketing is so damn complicated.
Why so complex?
Yes, technological advancements and shifts are making things more complicated. This is one of the main reasons buyers buy differently and marketers must market differently. But marketing complications seem even more exacerbated now that more CEOs have begun to scrutinize their CMO’s efforts. And for good reason. Gone are the days of marketing being considered a cost center. Marketing is now the brand’s command center from a revenue generation perspective. And in the end, revenue is a brand’s lifeline—so all eyes are watching marketers and they cannot afford to stumble…
