For those who believe that Twitter will be left out in the social media rat race in 2015, you’ll be disappointed.
According to Jeff Bullas, there are over 241 million monthly users on Twitter and the figures are just continuing to increase by the day.
Twitter is used by not only bloggers and influencers like Jeff Bullas but as well as top level brands. Namely Virgin Airlines and Nike.
Through my social media consultancy experience, representatives from various companies usually pop up these questions:
- We want to leverage on Facebook only
- Twitter? I thought that isn’t a good marketing platform
- Why should we invest time in Twitter?
I could go all day with hundreds of reasons why Twitter marketing is still important but let’s get to the topic.