Here come the holidays. For some businesses, this is the time of the year that will define the income statement. Gift oriented companies will make the most of their money between Thanksgiving and Christmas. Marketing professionals will want to capture the greatest market share possible. In our Internet-driven world, social media technologies are a powerful and cost effective way to grow leads and capture sales. Here are three tech tools that the savvy social media marketer will want to have this holiday season.
A Good Phone
Most Internet marketing gurus know about the social media prayer. This is where professionals pull out a phone, snap a picture of some food and post it onto Facebook, Pinterest or Instagram and hope to get some likes and shares. Besides being spontaneous, this is a strong engagement strategy that cannot be performed on an outdated phone. New smartphones like the Samsung Galaxy Note are equipped with high-quality cameras and enough power to run a social media marketing campaign.
Using formats like Facebook or Twitter to communicate a marketing message falls under relationship marketing. This type of marketing requires consistent, honest interaction between consumers and marketers. Marketing professor Steve Goodman recommends “lightening up” when approaching social media fans. He endorses an authentic interaction with customers that is outside of the company’s fan page. This can best be done with a smartphone with all the bells and whistles that can be accessed quickly.
3 Ways to Rev-Up Your Marketing Campaign as the Holiday Season Hits
