“Build a better mousetrap, and the world will beat a path to your door.”
We’ve all heard the phrase and we certainly all understand the concept: innovation is king. When someone figures out a new way to conquer an existing problem, they win. Facebook has long been an innovator—just look at the scores of products that alter the way we behave and interact with one another. Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. In doing so, Facebook has tried to improve their mousetrap by adding new bells and whistles. In order to use those tools though, marketers must do two things: first they must understand them and why they can be effective. The other thing they must do? Log into their Power Editor tool on a Chrome browser!
If you have done any paid advertising on Facebook previously you know you have the ability to alter the objective you wish your customer to complete–whether it’s clicks, conversions or something else. What Facebook rolled out in the last few months is a few new tools that increase that objective list considerably…
