If you’re like most marketers, the past 12 months were filled with their fair share of victories, as well as near-misses, and maybe even a total flop. Step up your game in 2015 by setting (and sticking to!) these three simple resolutions.
Create monthly content calendars, and actually follow them
Whether you create content calendars weekly, monthly or even quarterly, having a documented plan in place is critical. A well-crafted content calendar provides the high-octane fuel to keep social, SEO, and email channels running effectively.
By taking the time to make a calendar ahead of time, you ensure that messaging and promotions are synced across channels, presenting a consistent interaction with your audience.
3 ways to improve your marketing campaigns in 2015 — and beyond
