Click fraud – two words that cause immediate heartburn and a churning stomach in every advertiser – and when up to 50% of traffic could potentially be bot traffic, it’s not hard to see why. But unfortunately click fraud isn’t going away anytime soon. Fraudsters are continuing to up their game, creating more agile programs and human-like bots to get around safeguards.
Click fraud not only eats away at advertisers’ budgets, it also hurts their reputation, which can cause them to lose business. This should raise concerns amongst PR, marketing, and social media professionals who have advertisers for clients – now click fraud is negatively affecting their PR and social strategies, too…
