In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use.
Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build relationships and trust and drive sales. I know our team at SnapApp finds events to be incredibly powerful for lead generation and opportunity creation – but they’re also expensive.
The key to success with events is ROI. Yes, events are expensive, but if they’re your biggest driver of leads you’ll quickly make that investment back in closed business.
Interactive content is that not-so-secret key to event ROI. Fun, informative experiences like personality assessments, polls, and quizzes can be used throughout the entire event cycle to boost the number of leads you capture and build brand awareness with your target audience…
