Creating content is a tough task. You have to spend time on research, writing and marking-up for it to look appealing, promoting, etc. With the many channels we have to target right now, getting productive is no longer a choice: It’s what you can’t do without.
For a few years now, I’ve been using content re-packaging to become a more productive and efficient writer.
Content re-packaging is using the existing research to create other formats of digital content. For example, one thoroughly-researched article may be re-packaged into an eBook, infographic, video, Slideshare presentation or even a smartphone app!
To better demonstrate the benefits of the tactic, let me describe what we’ve been doing with our Twitter chat to cover lots of channels and give more exposure to our brand.
