LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedInAdvertising is in a world of its own – and for good reason.
Not Really Paid Social
Although LinkedIn is technically considered a social media platform, it is very different from most consumer-facing social media. Its advertising solutions are no different.
LinkedIn offers two main types of ad units. The first, right-rail text ads, (called simply, Ads) have no social element to them at all.
The platform’s most recent ad unit addition, called ‘Sponsored Updates,’ is definitely more socially focused, but the sociality revolves around your LinkedIn Company Page, which is the hub for all communication around your brand. Advertisers can ‘Like’, ‘Comment’ on, or ‘Share’ a Sponsored Update. They also tend to garner more company followers due to the additional exposure to new audiences.
3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms
