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Small business marketing is tough — especially on a shoestring budget — so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and give you more bang for your buck.
1. Donate to Schools
Approach schools in the area and offer them something their funding typically won’t cover, like discounted services for faculty and personnel or classroom donations. It’s a win-win for them, so they’ll rarely decline the offer. What’s in it for you? Schools encompass the entire community; students connect you to families and families connect you to neighborhoods. At the local level, this is even more effective than social media marketing…
