Customer photos are the purest form of earned media. When real customers endorse your brand by posting photos of your products online, they are recommending your brand to their peers. It’s simple, customers prefer and trust visual content that comes from real people over other forms of advertisements. It’s a no-brainer to use customer photos to scale content creation and build more authentic marketing.
But there are a couple of pitfalls to avoid when implementing user-generated content into your marketing strategy. Here, we address 3 user generated content mistakes to stay away from…
