We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It’s not just AdWords, though – the entire online advertising industry is changing at a rapid clip.
Sure, you still have all of those AdWords changes to contend with … new features, extensions, ad formats, bidding and targeting options, etc. (In fact, Google is announcing some big changes to AdWords later this week. You can register for our webinar on Thursday, May 7 to get my update on the changes.)…
