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Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big focus on digital marketing. Marketing channels that will see the biggest investment include email, social media, display, mobile and search (SEO/PPC).
In short, marketing is now front and center for SMBs, who are considering what they can do to increase their momentum. We’ll see business owners continue to focus on three core areas that will shape the marketing ecosystem as a result:
