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If you’re a nonprofit, association or a small shop with a website and you create your own content, you’re likely also doing your own SEO. Or you should be.
SEO is a moving target because search engines often change their algorithms (daily, in the case of Google.) You already know that to rank higher in search, you should write good quality content that’s complete and on-point. But what else should you be thinking about?
Here’s a case study: Eric Bellows co-founded the company ‘How to Travel’, an expert authority site that provides a growing quantity of free, focused and high-quality information to anyone interested in independent travel. He’s also the main writer for the site…
