Last April, it was reported that Google searches using ‘near me’ qualifiers surged 34 times since 2011. A key stat from that article indicates:
Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80% in Q4 2014.
Just this month there was a another report that stated that the amount of ‘Near Me’ mobile searches has risen by triple digits since last year. Specifically:
