Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy.
So, how can you get buyers involved in what you’re doing without losing your focus? Here are some ideas, both classic and innovative, that just might help you…
