In today’s technology-driven world, it’s no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as cultural trendsetters and kings of social media, but also as expert online navigators. In other words, they know what they are looking for online, and how to find it—and once they find it (and like it!) you can bet they’re going to promote it on social media. So, not only can Millennials offer you their own patronage, but also can give your business some free promotion—this is why Millennials are such sought-after customers.
But how can you ensure you are attracting Millennials to your content? How can you encourage these trendsetters and internet experts to navigate to your site, and to engage with it? How can you entice them to share?…
